Sephora is a cosmetics retailer that has evolved from a regular perfume store to a beauty empire with more than 2,500 stores in 34 countries.
Over its almost half-century history, the brand has faced several major reputational scandals, amazed with ingenious marketing strategies, become a cult favorite, and changed the beauty industry. In this book, you'll learn how Sephora changed the game for 40 years, what the beauty industry will look like in the future, and why Sephora's history is important to anyone who loves makeup.
