The plateau effect - this frightening formula "after every success comes stagnation", the understanding that your efforts no longer bring results - is a powerful law of nature that affects each of us. After reading this book, you will understand how to recognize a plateau and overcome stagnation in any area of your life - from diet and exercise to a situation at work or in your personal life. The authors tell how athletes, scientists, doctors, musicians and entire companies around the world learn to cope with a plateau, that is, to turn off the force that encourages people to "get used to" certain things. In the book, you will find eight elements of a plateau and rules that will allow you to avoid getting into a joyless plain and make a breakthrough.