Philip Kotler is an American marketer, marketing professor and consultant, author of more than 55 marketing books.
The book "The Ten Deadly Sins of Marketing" is the result of years of experience working with various consulting firms and private clients. In the book, the author addressed the main shortcomings encountered in marketing and listed its ten deadly sins, weaknesses in terms of their application. He described the main signals of each sin and suggested solutions.
And the application of these solutions will turn the ten sins into ten commandments for achieving effectiveness and profitability in marketing...
